OFFLINE PROGRAM

Accelerated Digital Marketing Certification Program

15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Duration 4 Months
Scholarship Upto 50%*
For Enquiry 1800 210 2020

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The Complete Curriculum

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Module 1
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Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions


Module 2: Search Engine Optimization using Rank Math

Module 2
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  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking


Module 3: Social Media Management (Meta)

Module 3
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  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite


Module 4: Social Media Marketing (Meta)

Module 4
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  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization


Module 5: Google & YouTube Marketing

Module 5
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  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization


Module 6: Marketing Automation

Module 6
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  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations


Module 7: Graphics Design (Canva)

Module 7
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  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads


Module 8: Artificial Intelligence (AI) for Digital Marketing

Module 8
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  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement


Module 9: Amazon Advertising & Marketplace Marketing

Module 9
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  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling


Certification:

Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing


Certificate
Certification:

Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

Certificate
Certification:

NSDC Certificate

Get NSDC Course Completion Certificate from upGrad

Certificate
Is This Right For You?

Who is this program right for?

Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)

Students currently pursuing graduation are also eligible

Basic understanding of internet usage, social media platforms, and online tools is helpful

No prior Digital Marketing experience or technical background required

  • Aptitude Training
  • Resume Building
  • LinkedIn Profile Evaluation
  • Interview Question Bank
  • 1:1 Mock Interview Calls
  • Hands-on Technical Learning
  • Soft Skill TrainingGD/Interview Prep


What Makes This Program Stand Out?

school Learning Focus
check_circle Coverage
workspace_premium Hands-on Depth
verified_user Tools Exposure
work Industry Alignment
laptop_mac Internship & Live Experience
group Career Support
verified_user Outcome
Our Program
thumb_up End-to-end campaign execution with measurable ROI
thumb_up SEO, Paid Ads, Social Media, Automation, Analytics, GenAI
thumb_up 12+ live campaigns with real case studies
thumb_up 15+ industry tools including Google Ads, Meta & GA4
thumb_up Curriculum aligned with current hiring trends
thumb_up Guided internship with real campaign execution
thumb_up 360° career support with 1:1 mock interviews & placement assistance
thumb_up Industry-ready Digital Marketing Professional
Other Courses
thumb_down Theory-heavy modules
thumb_down Limited platform exposure
thumb_down Assignment-based learning
thumb_down Basic tool walkthroughs
thumb_down Outdated or generic syllabus
thumb_down Simulated projects only
thumb_down Limited placement guidance
thumb_down Concept familiarity

Industry Case Studies & Real Projects

Learn through real-life industry projects sponsored by top companies across industries

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Website Creation & Blog Launch
Build and launch a fully functional WordPress website from scratch, including domain setup, theme customization, essential plugins integration, SEO-ready structure, and publishing optimized blog content.
Read more
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Meta Ads Campaign Execution
Plan, set up, and execute a Meta (Facebook & Instagram) Ads campaign by defining objectives, audience targeting, budget allocation, creative testing, and performance optimization.
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SEO Reporting & Performance Analysis
Conduct keyword research, perform on-page optimization, analyse technical SEO parameters, build SEO reports, and generate actionable insights to improve organic rankings.
Read more
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AI Prompt Library Development
Create a structured prompt library using ChatGPT for content creation, ad copywriting, SEO assistance, and marketing automation to improve productivity and campaign efficiency.
Read more
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Email Marketing Campaign Deployment
Create and execute an end-to-end email marketing campaign including audience segmentation, email copywriting, automation setup, drip sequences, and campaign analytics tracking.
Read more
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Website Analytics & Web Presence Audit
Analyze website performance using analytics tools, evaluate traffic sources, user behavior, conversion funnels, and generate data-backed optimization recommendations.
Read more
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Personal Brand Building Strategy
Develop and execute a personal branding roadmap including positioning, content strategy, LinkedIn optimization, authority-building content, and audience growth strategy.
Read more

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

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Start Your Application

Follow the below application process to begin your enrollment process.

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening /weekend batches that suit your schedule

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Start Learning

Once enrolled, you'll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

Got Questions?

Frequently Asked Questions

Who can apply for the Advanced Certificate in Digital Marketing? expand_more
Anyone who has completed graduation in any stream such as B.E., B.Tech, B.Sc, B.Com, B.A., BBA, or BCA can apply. Students who are currently pursuing graduation are also eligible. This course is suitable for freshers and working professionals. No prior experience in marketing is required.

Do I need prior Digital Marketing experience? expand_more
No, prior experience in Digital Marketing is not required. The program starts with the basics and gradually moves to advanced topics. You will learn step by step through practical sessions. Beginners can easily follow the structure.

Is technical or coding knowledge required? expand_more
No coding or technical background is needed for this course. The focus is on marketing tools, platforms, and campaign execution. You will learn how to use tools with guided practice. Basic internet knowledge is helpful but not mandatory.
Is this course suitable for working professionals? expand_more
Yes, this program is designed for both students and working professionals. Flexible batch options such as morning, evening, and weekend classes are available. This allows learners to balance work and study. The course helps professionals switch to Digital Marketing roles.

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